Webmaster Tools: 2016

Wednesday, 30 November 2016

ESET Smart Security

ESET Smart Security

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Monday, 28 November 2016

How to Write a Blog Post: A Simple Formula + 5 Free Blog Post Templates

How to Write a Blog Post: A Simple Formula to Follow

Step 1: Understand your audience.

Before you start to write, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you're coming up with a topic for your blog post.

For instance, if your readers are millennials looking to start their own business, you probably don't need to provide them with information about getting started in social media -- most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.
Don't have buyer personas in place for your business? Here are a few resources to help you get started:

Step 2: Start with a topic and working title.

Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you're a plumber, you might start out thinking you want to write about leaky faucets. Then you might come up with a few different working titles -- in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to "Tools for Fixing Leaky Faucets" or "Common Causes of Leaky Faucets." A working title is specific and will guide your post so you can start writing.

Let's take a real post as an example: "How to Choose a Solid Topic for Your Next Blog Post." Appropriate, right? The topic, in this case, was probably simply "blogging." Then the working title may have been something like, "The Process for Selecting a Blog Post Topic." And the final title ended up being "How to Choose a Solid Topic for Your Next Blog Post."
See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.
If you're having trouble coming up with ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the "leaky faucet" example above, she suggests that you "iterate off old topics to come up with unique and compelling new topics." This can be done by:

Changing the topic scope
Adjusting the time frame
Choosing a new audience
Taking a positive/negative approach
Introducing a new format

Step 3: Write an intro (and make it captivating).

We've written more specifically about writing captivating introductions in the post, "How to Write an Introduction [Quick Tip]," but let's review, shall we?

First, grab the reader's attention. If you lose the reader in the first few paragraphs -- or even sentences -- of the introduction, they will stop reading even before they've given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.
Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here's an example of a post that we think does a good job of attracting a reader's attention right away:

Step 4: Organize your content.

Sometimes, blog posts can have an overwhelming amount of information -- for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms -- sections, lists, tips, whatever's most appropriate. But it must be organized!
Let's take a look at the post, "How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy." There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What's the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.
To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!

Step 5: Write!

The next step -- but not the last -- is actually writing the content. We couldn't forget about that, of course.
Now that you have your outline/template, you're ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources -- from Pew Research to Google Trends.
If you find you're having trouble stringing sentences together, you're not alone. Finding your "flow" can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:

Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.
ZenPen: If you're having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist "writing zone" that's designed to help you get words down without having to fuss with formatting right away.
Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.

For a complete list of tools for improving your writing skills, check out this post. And if you're looking for more direction, the following resources are chock-full of valuable writing advice:

Step 6: Edit/proofread your post, and fix your formatting.
You're not quite done yet, but you're close! The editing process is an important part of blogging -- don't overlook it. Ask a grammar-conscious co-worker to copyedit and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist. And if you're looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:

When you're ready to check your formatting, keep the following advice in mind ...

Featured Image

Make sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it's been shown that content with relevant images receives 94% more views than content without relevant images.
For help selecting an image for your post, read "How to Select the Perfect Image for Your Next Blog Post" -- and pay close attention to the section about copyright law.

Visual Appearance

No one likes an ugly blog post. And it's not just pictures that make a post visually appealing -- it's the formatting and organization of the post, too.
In a properly formatted and visually appealing blog post, you'll notice that header and sub-headers are used to break up large blocks of text -- and those headers are styled consistently. Here's an example of what that looks like:

Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don't appear as if they're floating in space. And that style should stay consistent from post to post.
Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.

Topics/Tags

Tags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as "topics" or "categories," and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.

Step 7: Insert a call-to-action (CTA) at the end.

At the end of every blog post, you should have a CTA that indicates what you want the reader to do next -- subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content -- use your CTAs to offer more content similar to the subject of the post they just finished reading.
In the blog post, "What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration," for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:
Instagram_for_Business_CTA

See how that's a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture ... who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.

Step 8: Optimize for on-page SEO.

After you finish writing, go back and optimize your post for search.
Don't obsess over how many keywords to include. If there are opportunities to incorporate keywords you're targeting, and it won't impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don't cram keywords or shoot for some arbitrary keyword density -- Google's smarter than that!
Here's a little reminder of what you can and should look for:

Meta Description

Meta descriptions are the descriptions below the post's page title on Google's search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as "Learn," "Read," or "Discover." While meta descriptions no longer factor into Google's keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.

Page Title and Headers

Most blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you've followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don't over-complicate your title by trying to fit keywords where they don't naturally belong. That said, if there are clear opportunities to add keywords you're targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short -- ideally, under 65 characters -- so they don't get truncated in search engine results.

Anchor Text

Anchor text is the word or words that link to another page -- either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.
It's also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google's first page of results instead of its second page, and that ain't small potatoes.

Mobile Optimization

With mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website's visitors (including your blog's visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.
Back in 2015, Google made a change to its algorithm that now penalizes sites that aren't mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update -- creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-"Mobilegeddon" World.

Step 9: Pick a catchy title.

Last but not least, it's time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here's what to consider:

Start with your working title.
As you start to edit your title, keep in mind that it's important to keep the title accurate and clear.
Then, work on making your title sexy -- whether it's through strong language, alliteration, or another literary tactic.
If you can, optimize for SEO by sneaking some keywords in there (only if it's natural, though!).
Finally, see if you can shorten it at all. No one likes a long, overwhelming title -- and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.

Wednesday, 16 March 2016

ICC T20 World Cup 2016 Schedule, Time Table, Fixture, Teams List, ICC T20 WC Live Score Streaming

ICC World Cup Twenty20 2016 Schedule & Results
DATE	MATCHES	TIME	VENUE
15 March	New Zealand beat India by 47 runs	19:30 IST / 14:00 uk	Nagpur
16 March	Pakistan beat Bangladesh by 55 runs	15:00 IST / 09:30 uk	Kolkata
16 March	England vs West Indies	19:30 IST / 14:00 uk	Mumbai
17 March	Sri Lanka vs Afghanistan	19:30 IST / 14:00 uk	Kolkata
18 March	Australia vs New Zealand	15:00 IST / 09:30 uk	Dharamsala
18 March	England vs South Africa	19:30 IST / 14:00 uk	Mumbai
19 March	Pakistan vs India	19:30 IST / 14:00 uk	Kolkata
20 March	South Africa vs Afghanistan	15:00 IST / 09:30 uk	Mumbai
20 March	Sri Lanka vs West Indies	19:30 IST / 14:00 uk	Bengaluru
21 March	Australia vs Bangladesh	19:30 IST / 14:00 uk	Bengaluru
22 March	Pakistan vs New Zealand	19:30 IST / 14:00 uk	Mohali
23 March	England vs Afghanistan		New Delhi
23 March	India vs Bangladesh		Bengaluru
25 March	Pakistan vs Australia		Mohali
25 March	South Africa vs West Indies		Nagpur
26 March	New Zealand vs Bangladesh		Kolkata
26 March	England vs Sri Lanka		New Delhi
27 March	Australia vs India		Mohali
27 March	West Indies vs Afghanistan		Nagpur
28 March	South Africa vs Sri Lanka		New Delhi
	Knockout Stages Starts
30 March	First Semifinal Match		New Delhi
31 March	Second Semifinal Match		Mumbai
03 April 2016	The Twenty20 Final		Eden Gardens, Kolkata

T20 World Cup 2016 Format To Be Same Like 2014:

This will be the second time that we will see 16 teams in the world cup, 10 test nations will automaticaly qualify for world cup while there will be 6 teams joining them in the world cup finals through 2015 ICC World Twenty20 Qualifier.
There will be a preliminary group stage of 6 qualified teams and 2 lowest test ranked teams divided into two groups of 4 teams each, group winners will qualify and join other top 8 teams in the super 10 competition (tournament proper).
In Super 10 group stage 10 teams will be divided into 2 groups of 5 teams each with every team playing 4 matches (1 match against every team in the group) where top 2 teams from both groups making it to the semifinals.

Sunday, 6 March 2016

Playing Big

I was the middle of three sons. We were all one year apart. We were a constant pain in the butt for my parents. Because we were only a year apart in age, we were always competing. Competing with each other (meaning we fought a lot), and competing together against the neighborhood kids.

We kids would get together almost everyday after school to play the “sport du jour”. This means we would play what sport was in season at the time. Summertime we would play baseball everyday, autumn, we would play football everyday, and winter meant we played hockey every day.

There was one problem, the neighborhood kids we played against were two years older than me! (Let’s see, some quick math; that meant they were one year older than my older brother Albert, and three years older than my younger brother Steve.)

Needless to say, we got our asses kicked every day.

We didn’t care, we just wanted to play; winning or losing was secondary to playing. We knew that they were older and better players.

In reality, what happened, we became very good at playing kids our own age!

My brother Steve and I were the smallest starting players on our Pop Warner football team. We were tenacious I tell you. Well, we were tough and used to getting beat upon by bigger players.

If there is a moral to this story it is this; if you want to be really good at something, play against folks who are better than you. You may get your head kicked in a lot, but you will improve as a player.

This is true whether you are talking about ping-pong, bowling, golf, tennis, chess, poker, bridge, running, etc. etc.

When you get used to competing with people better than you, you raise your game.

Your other friends will notice.

Saturday, 6 February 2016

Webmaster Tools Help

WordPress.com provides you with built-in stats that give you lots of information about your traffic, but if you’re a stats junky and you can’t get enough info about how people are finding your site, some search engines and social sites offer additional “webmaster tools.”
For example, Google’s Search Console (formerly Webmaster Tools) will give you some additional statistical data about your traffic, such as how many people are arriving at your site through Google queries, what part of the world your traffic is from, and how many visitors landed on each specific post or page. It will also show you the total number of individual URLs on your site that have been indexed by Google, which search keywords are most significant for your site, and other information about how Google is indexing your site.

Please note that verifying your site in order to use the webmaster tools is not necessary in order for your site to be indexed with Google, Bing, or any other search engine. WordPress.com takes care of indexing your site and of all necessary SEO for you without your having to do anything at all (other than blog)! This is just an extra step you can take if you’d like to gather some additional information on your site traffic that might be of interest to you.

For most sites, in order to verify your site for webmaster tools, you normally need to add a hidden “meta tag” to your page. Since you can’t edit the theme files of your site on WordPress.com, we provide additional tools to make this easier.
If you have multiple domain names pointing to the same site, we recommend verifying the primary domain.
All of the Website Verification Services can be accessed via your Tools→Available Tools screen.
available_tools

Here are instructions for how to verify your WordPress.com site with each service:

Google Search Console

(if you have a custom domain, you can also verify with Google by setting custom DNS records)

Log in to http://g.co/SearchConsole with your Google account.
Click the Add a Property button
Enter your blog address (without http:// or https:// in front)
The option you want is “HTML Tag”. (You may need to select Alternate Methods to find this option.)
You’ll see a line of HTML code like this:
<meta name="google-site-verification" content="rc2RXSkjV5rz9P2s2hTwdDsnwTu4tD-gmruKUrqBGjs" />
Copy that code. Then, leave the verification page open and go to your blog’s dashboard (in a new tab/window).
Open the Tools → Available Tools page and paste the code into the Google Webmaster Tools field under the Website Verification Services header.
Click on Save Changes. (The page will remove everything from that HTML code except the string of letters and numbers in bold above.)
Go back to the verification page and click Verify.

↑ Table of Contents ↑

Google Warnings

If you receive an email from Google or an alert in your Search Console dashboard that your site’s security certificate could not be found, this means your site was inadvertently added as a “secure” site. Here’s an example of the message you may have received:

Dear Webmaster,
The host name of your site, https://exampleblog.net, does not match any of the “Subject Names” in your SSL certificate, which were:

*.wordpress.com

wordpress.com

This will cause many web browsers to block users from accessing your site, or to display a security warning message when your site is accessed.
To correct this problem, please get a new SSL certificate by a Certificate Authority (CA) with a “Subject Name” or “Subject Alternative DNS Names” that matches your host name.

If you’re receiving this message, you’ll need to remove the site from your Search Console account, and then add it back as a standard site. Here’s how to do it:

Log in to http://g.co/SearchConsole with your Google account.
Under the button for Manage property, click Delete property
Click the button to Add a Property
Enter your WordPress.com address as only the domain name without http:// or https:// in front
Click the button to Continue
You will be presented with several verification methods. Choose the Alternate Methods tab.
Select the option: Add a meta tag to your site's home page
Copy the long code after the word content. The content will appear like this:
'/>
Copy the content value by itself. In the example above, you will only copy: dBw5CvburAxi537Rp9qi5uG2174Vb6JwH
Leave the verification page open and go to your blog dashboard (in a new tab/window).
Open the Tools → Available Tools Page and paste the content value in the Google Webmaster Tools field under the Website Verification Services header.
Click on Save Changes.
Go back to the verification page and click Verify.

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Bing Webmaster Center

Log in to http://www.bing.com/webmaster with your Live! account.
Click Add a Site.
Enter your blog URL in the URL box (example.wordpress.com or example.com)
Enter the Sitemap URL in the “Add a sitemap” box (example.wordpress.com/sitemap.xml or example.com/sitemap.xml) and click Add.
Copy the content value of the meta tag. The content value is the bold text in this example:
<meta name='msvalidate.01' content='12C1203B5086AECE94EB3A3D9830B2E'>
Leave the verification page open and go to your blog dashboard (in a new tab/window).
Open the Tools → Available Tools Page and paste the content value in the Bing Webmaster Center field under the Website Verification Services header.
Click on Save Changes.
Go back to the verification page and click Verify.

↑ Table of Contents ↑

Pinterest Site Verification

Log in at http://pinterest.com/ with your Pinterest account.
Go to your profile and click the Edit Profile button.
Enter your Website address if you haven’t already.
Click the Verify Website button.
On the next page, next to How to verify, copy the meta tag (you’ll need to enter this on WordPress.com).
Leave the verification page open and go to your blog dashboard (in a new tab/window).
Open the Tools → Available Tools Page and paste the string from the How to Verify field of the Pinterest verification page in the Pinterest Site Verification field of your blog dashboard.
Click on Save Changes.
Go back to the verification page and click the Complete Verification button.

↑ Table of Contents ↑

Yandex Site Verification

Log in or sign up at https://webmaster.yandex.com/.
Once logged in, click Add site button below the webmaster headline.
Scroll down and enter your Website address (URL) if you haven’t already.
Click the Add site button.
On the next step (verification), click the tab labelled meta tag
Youwill be shown an example meta tag, which you’ll need to enter on WordPress.com,for example.

1

44d68e1216009f40&quot; /&gt;
Copy the value in content=’...‘, in this case that would be 44d68e1216009f40.
Leave the verification page open and go to your blog dashboard (in a new tab/window).
Open the Tools → Available Tools Page and paste the string you copied in the previous step (44d68e1216009f40) in the Webmaster.Yandex field of your blog dashboard.
Click on Save Changes.
Go back to the verification page and click the Check button.
If verification is successful, you should see your Website information.